Why Boycotting Amazon Hurts Self-Published Authors More Than It Hurts Amazon

Amazon has gotten a lot of hate over the years with many groups calling for boycotts for various reasons. The latest boycott movement is being pushed and encouraged in many corners of the book world. Whether or not you agree with the reasons behind the boycott, it does hurt independent authors who rely on Amazon to reach readers and generate income.

 

The Reality Of Self-Publishing

 

Let's be frank. Amazon is the big dog when it comes to eBook publishing. Like it or not, more eBooks are sold via Amazon than any of the other online retailers. Amazon provided a platform where independent authors can publish their books without the gatekeeping of traditional publishing. Add that to their global reach, their user friendly tools, and the ease of use, and you can't find a comparable online outlet when it comes to revenue generation for those who've chosen to self publish.

 

Amazon holds a huge share of the eBook market. Most indie authors make at least 70% of their monthly income from Amazon. Those are the authors who choose to publishing not only on Amazon, but on other platforms as well. Kindle Unlimited authors sell exclusively on Amazon. Their incomes are solely dependent on the platform with the exception of a small amount of paperback and/or audio book sales. 

 

If the last week has shown anything, it's that a good chunk of readers aren't willing to migrate to other online retailers. Amazon doesn't just provide a platform for authors. Readers like it as well. They've made everything easy and seamless. While other retailers like Barnes & Noble, Apple, Kobo, and GooglePlay have a share of the market, they don't have the same customer base and it shows in the numbers.

 

Unlike some other boycotts, books are only a small portion of Amazon's revenue stream. Books aren't the only way they're making money, so the hit they're going to take is not likely to do them much damage. But the indie author who's counting on that royalty check to pay their mortgage or car payment will.

 

If you feel strongly about not using Amazon for your book purchases, then what should you do?

 

A Better Way To Support Authors

 

1. Buy direct. Many self published authors sell paperbacks directly through their website. Some even sell eBooks and audio books directly via Bookfunnel.

 

2. Buy from other online retailers. If you don't want to purchase your books on Amazon, there are other alternatives. Simply buying your books on these retailers helps boost visibility and signals to the retailer that they might want to put more time and effort into that aspect of their platform.

 

3. Leave reviews. While this isn't directly related to Amazon or book sells, reviews are extremely important. And if you're choosing to buy your books from other sources, it becomes even more important. Reader use reviews and word of mouth recommendations to decide on what book they buy next, especially if it's an author they've never heard of before. To an indie author, a reader taking the time to leave a review is incredibly important.

 

Are you participating in the boycott? If so, how are you continuing to support indie authors?